This years color choice is 17-3938 – Very Peri. A color which encompasses the qualities of the blues, yet at the same time possesses a violet-red undertone. PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.
Leatrice Eiseman, Executive Director of the Pantone Color Institute quotes: ‘As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family”
Laurie Pressman, Vice President adds: ““Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place.”